Information is fundamental as the basis for the correct decision making , and much more when we can dynamically handle all the information provided by Big Data. We can assume intelligent and fast decisions that help to favor our business since they have been based on a strong foundation. It is possible to conduct an opportunity analysis fluidly before putting any product or service on the market. Through the data provided by Big Data, today it is possible to analyze and predict the behavior that a user will have on the network, know what customers think about a brand or product, and what their real needs are about the acquisition of products or services. Therefore, knowing through the data the level of satisfaction of our customers, their needs, etc., is one of the base points to have loyal customers. An important point to consider is the use of Big Data is the aggregation of environmental data that affects the main process. These variables are not aimed directly at the analysis of...