The modern business world is absolutely inundated with data. That's because of every line of business, electronic system, desktop, laptop, mobile phone and every employee is continually creating new business-related data as a natural and organic outlet for their work . This data is structured or unstructured, some large volume and some small volume, generated quickly or slowly; this is tabular data, video data, spatial data, or data that no one has paid attention to yet. But while there are many varieties and variations between the types of data set produced, the challenge is just one - extracting insights from data that add value to the organization when putting into practice. There are many challenges involved in the value of insights that are generated from business data. Data science is an area that proposes the study of data through methods and principles. Thus, its objective is the extraction of knowledge, applying it later in real situations. Through it is possib